Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that on March 27 it held its 9th Panel Discussion on Biodiversity as an online event. Panelist Dr. Shinichi Takagawa, General Manager of the OECM Task Force Office of the Nature Conservation Society of Japan, and moderator Dr. Tetsuya Kitazawa, Director of Ecology Path Inc. and Lecturer […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., is pleased to announce that 2022 WRC champion Kalle Rovanperä, driving a car fitted with YOKOHAMA’s global flagship ADVAN brand tires and wheels, was the victor in Round 2 of FORMULA DRIFT® JAPAN (hereafter, FDJ), held on May 20-21 on the Ebisu Circuit Nishi (West) Course in Fukushima Prefecture. […]

YOKOHAMA announced today that it has begun supplying its ADVAN dB V552 tyres as original equipment (OE) to Honda Motor Co., Ltd., for use on its new SUV, the ZR-V. The new SUV will go on sale in Japan and overseas. The new SUVs are being fitted with 215/60R17 96H and 225/55R18 98H size tyres. […]

The Yokohama Rubber Co., Ltd., is pleased to announce that a car fitted with its global flagship ADVAN brand tires finished first in the GT300 class in Round 1 of the 2023 AUTOBACS SUPER GT Series, Japan’s ultimate touring car racing series. Round 1 was held over the April 15–16 weekend at the Okayama International […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that it will be supplying its global flagship ADVAN brand tires and wheels to 2022 WRC champion Kalle Rovanperä for his participation in Round 2 of FORMULA DRIFT® JAPAN (hereafter, FDJ), to be held on May 20-21 on the Ebisu Circuit Nishi (West) Course in Fukushima Prefecture. […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., is pleased to announce that a car fitted with its global flagship ADVAN brand tires raced to victory after starting in the pole position in the GT300 class in Round 2 of the 2023 AUTOBACS SUPER GT Series, Japan’s ultimate touring car racing series. The win is the second […]

Yokohama excels again with the ADVAN V35A tire, which is fitted in factory to a Porsche Cayenne. Yokohama’s expert engineers combine extensive research and development with a driving desire to continue improving and breaking new ground in the tire industry. This is why YOKOHAMA tires have been adopted worldwide across a wide range of vehicle […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced today that it is supplying its ADVAN V61 tires to Lexus for use as original equipment (OE) tires on the new RZ, the Lexus brand’s first dedicated battery electric vehicle (BEV), which was launched in Japan and other countries, including in Europe and Asia, from this March. The […]

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., is pleased to announce that a car running on its ADVAN global flagship brand racing tires was the overall winner of the second round of the 2023 Nürburgring Endurance Series (NLS) held on March 31–April 1. The winning car was fitted with ADVAN A005 tires for dry conditions and […]

Nashville, Tennessee, April 3, 2023 – General Motors recognized Hankook Tire & Technology as a 2022 Supplier of the Year. GM celebrated honorees at its 31st annual Supplier of the Year event in San Antonio recently. GM’s Supplier of the Year award recognizes global suppliers that distinguish themselves by exceeding GM’s requirements, in turn providing customers […]